EA To Make $5 Million Selling Ad Space in NFS
Electronic Arts Chief Executive Officer Lawrence Probst said on Wednesday the company expects $4 million to $5 million in in-game advertising revenues from its new "Need for Speed Carbon" game this quarter.
Probst, who heads the world's largest video game maker, told the Reuters Media Summit in New York that advertising revenues from the newest game in EA's popular car racing franchise would be split between dynamic and static advertisements.
New Internet technology allows advertisers to put so-called dynamic ads on such things as...
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