PS3 Launch Costs Rising
In an attempt to bolster confidence in PS3, Sony has assured investors that the firm will recoup its investment in the console just as quickly as it managed with PS2. But it said pre-launch costs are rising.
Speaking after the firm's games division posted a loss of over $200 million, senior vice president Takao Yuhara assured investors that PS3 investment will be recovered within five years.
Sony is also hoping investors will keep the faith in its strategy for using PS3 to introduce Blu-ray as a mass-market next generation DVD solution;...
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