Will Sony's Pricey PS3 Pay Off?
The Japanese giant hopes to duplicate the success of the earlier versions. But critics contend that the $600 price tag could cost Sony big.
Bring up the PlayStation 3 with Sony Chief Executive Howard Stringer, and you're likely to see the genial Welshman's face get even redder than its usual scarlet hue.
Ever since Sony announced the $600 price tag for its next-generation video-game console in May, Stringer and his team have been busy deflecting criticism from analysts and hard-core gamers that the PS3, despite glitzy features such as a Blu-ray disc, is just too darn expensive. Potential buyers, say the critics, won't be impressed enough to haul one to the checkout counter.
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