EA leading the move away from E3

Tags: E3 + EA + Electronic Arts

Motu
Motu posted on Jul 31st 2006 10:44AM
EA leading the move away from E3

Event in jeopardy as publisher complains about rising event costs.

A senior industry source has told that next year's E3 expo is in jeopardy because publishing giant Electronic Arts has taken a stand over rising event costs.

The source, who did not wish to be named, claimed that EA has been meeting with show organisers the Entertainment Software Association in a bid to drive prices down.

The suggestion that EA is leading the move away from E3 is not entirely surprising. Senior executives expressed concern over the value of the event - suggesting they had chosen not to show many key products there because it is no longer the correct venue for that type of unveiling.

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