E3 reborn into summer show in Santa Monica
As promised, E3 will return in July of 2007 featuring a series of tweaks to the show's format and venue. The announcement comes two months after word dropped that the show would be considerably downsized. According to its organizers, the gaming expo had grown too large and had lost its focus.
The new show will be rechristened as the E3 Media and Business Summit when it takes place from July 11-13 in Santa Monica, California, next year. Without a doubt, it's all about the media and business getting tigether. Replacing the massive LA Convention Center thronging with gamers will be scores of hotel suites that are accessible only by invitation. According to Douglas Lowenstein, President of the ESA, this change will enhance the purpose of E3.
"By combining suite-based meetings with the software showcase in a controlled and business-like environment, we believe we will successfully fulfill our primary objective of giving high-level media the best of all worlds," he said. Lowenstein added that the new show "will also provide an excellent opportunity for meetings with retailers, developers and other audiences."
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